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Saturday, July 08, 2006

Alibris not happy with the snub

When a column in a modest sized regional newspaper (cir. 105,782) snubbed neighbor Alibris when discussing online book buying, the Emeryville, CA based company didn't want to let it slide. In fact, they decided to respond and get their own ink - is this a new PR strategy... brute force marketing? View the article and the second reader response.