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Friday, June 23, 2006

eBay Business Marketing

I've always been a big proponent of business carving out their own space online, in the form of a website, storefront, ProStore, whatever your fancy. Often, it is difficult to see the advantages of this type of efforts because of the difficulty of drawing organic hits into your online space (aka marketing). Thankfully, eBay is continuing to help its sellers promote their own space on the site with the development of new marketing tools accessible through "My Ebay". For them, both sellers and eBay it is a win-win initiative - I look forward to the continued development of this strain of thought on the site.