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Tuesday, June 06, 2006

Buying "Not-Books"?

In case you missed it, Abebooks is currently running a marketing campaign entitled: The Not-Book Campaign. The rationale, "With over 80 million new, used, rare and out-of-print books for sale from 13,500 booksellers, Abebooks.com has the world's largest selection. So if you can't find a book on our site, it probably doesn't exist." Kind of cute, and has already drawn attention from certain bloggerati.