Round-up of BEAs e-newsletter workshop
The ABA has posted a nice little round up of last week's e-newsletter workshop. I think e-newsletters are more than a little dated, but if done correctly can be an extremely useful marketing tool. The problem for most is finding a newsletter provider that offers a good rate of delivery and in-depth statistics at a reasonable price. Gauging your newsletter by seeing how many people "mention" it for a discount (or to receive a free something or other), is a tad amateurish. In order to really be effective you need the professional statistics - you'll learn a ton about your customers this way. The provider mentioned in the article offers a 60-day free trial, which may be a good way to see if it is worth your while.