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Wednesday, April 12, 2006

Abebooks Teams with Coremetrics

Coremetics, who has worked with Alibris, has been contracted by Abebooks to help measure the success of its site reformatting. According to Abe's marketing manager, "We rely heavily on Coremetrics analytics to help us understand visitor behavior and identify and implement changes that make it easier for people to find and buy the books they want -- whether they're looking for today's bestseller, a rare collectible, or a great buy on textbooks." (Press release)