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Friday, March 31, 2006

Welcome, Tower Records

Tower Records, the struggling CD joint, has just opened up an online bookstore. Tower, which once represented the "hip" place in cities to find new music and browse CDs, has continued to struggle since its bankruptcy in 2004. This represents an interesting move given its previous foray into bookselling in its B&M stores. The key for the company, if it wants true success, is successfully rebranding itself as a place for more than "records" - something it has yet to be able to to do - can anyone say, overdue for a name change? (Article link, Press release)