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Friday, January 27, 2006

From the field: Bookstores unaffected despite online vendors

The UNLV newspaper recently published an article entitled, Bookstores unaffected despite online vendors, quoting the assistant manager of the campus bookstore on sales figures. According to the employee, the bookstore sales have remained stable from last year until this year.

This is good for online sellers, in one sense, because it gives the industry fodder against complaints about us come from these outlets (as you see in the article). However, it also shows, we haven't come far enough. Until all campus bookstores really feel the amount of sales we are taking away from them, we have work to do. However, it also demonstrates a severe problem that I've mentioned time and time again: weak-poor marketing to college campuses. This is especially true in the cases of Alibris and Biblio.