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Thursday, January 12, 2006

Big Surprise: BN Holiday Sales Stagnate

Barnes and Noble online sales demonstrated almost no growth in 2005, despite a 25% increase in holiday ecommerce sales in general. This is hardly surprising. One of the main reasons for this is the growing popularity of Amazon. One of the major reasons for this is their strong used marketplace listings service. This allows customers to find "deals" on the site, meaning they are more likely to return to Amazon for all of their book purchases. Barnes and Noble offers used books through Alibris sellers, but does not highlight these copies and prints no pricing information unless you click their "Used copies available..." link. Seems like a no-brainer to me...