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Monday, November 21, 2005

Biblio Announcement and Marketing Plan

We received two emails today from Biblio's Kevin Donaldson, Director of Sales and Marketing. The first was a press release stating that Biblio has been selected as part of Internet Retailer's Best of the Web - Top 50 Retail Sites. These are not necessarily the biggest or most popular internet sites, but rather those that "innovate" and work "to improve online shopping. This is a huge achievement for Biblio and should help the site grow immensely in 2006. The list will officially be announced in early December by Internet Retailer.

The other email focused on our series of postings regarding marketing approaches for the Holiday/Spring semester, of which an annotated version is quoted below.

"We are distributing our new bookmarks to Biblio.com Bookseller Members that request them. We have tied this in with a fundraiser for our next library project in Bolivia through our newly formed not-for-profit BiblioWorks. Biblio.com will also be working with college campus representatives, our strategic partners, and a college marketing firm to get the word out on campuses for the Spring Semester. We will also begin promoting IOBABooks.com, (which we developed the technology for) with the Independent Online Booksellers Association to generate interest in this organization that we wholly support in its mission to perpetuate quality online bookselling standards. We will also actively promote the Fine BooksÂ’ Collegiate Book Collecting Championship of which we are a major sponsor, on campuses and in Fine Books & Collections Magazine throughout 2006."

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