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Monday, November 21, 2005

Are You Ready for Black Monday?

This is an important week for online retailers - including us online booksellers! These few days before the holiday give us time for our final preparation before Black Monday. Black Monday is the Monday following the Thanksgiving holiday weekend, aka. the biggest online shopping day of the year. As the Wall Street Journal said today, "With the rapid expansion of the Internet, the Monday after Thanksgiving has grown to be the all-important kick-off to the online holiday shopping season. On that day, consumers head back to work - and their computers - ready to shop after the long holiday weekend."

Use this week wisely and make sure all of your books are listed for the holiday season, your website Christmas incentives are implemented, and you have plenty of bubble mailers (gratuitous plug).