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Friday, November 18, 2005

Alibris marketing approach

In an email from Alibris regarding marketing for the next few months, we received the following:

"For November, we’ve launched the Wish-and-Win Holiday Book Giveaway, which in its first week generated 25,000 additions to Alibris wish lists. We’ll be launching a three pronged email promotion starting November 21, and will likely do some PR in this same time frame. For December, we’re toying with a few ideas, which I can’t share now, but will once they’re firmed up. For the January textbook season, we have two initiatives that we’re discussing, but both may fall to the August season rather then the January. Give me a few weeks and I can provide a bit more to you – as we have quite a few things in the pipeline."