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Wednesday, October 12, 2005

Ebay ProStores Upgrade

The evolution of Ebay beyond the traditional auction listing service has been essential to its precipitous growth. One of the main features of this evolution is the site's ProStores feature. This software basically allows the eBay-user to create his or her own storefront with relative ease. Recently, ProStores users received news of an update to the stand-alone software. The new release "includes enhanced, optional integration with eBay, search engine optimization tools, improved inventory management capabilities and expanded shopping cart options." As is noted by an article from InternetRetailer.com, these improvements constitute an implicit recognition of the weight given to an ever growing segment of small business entrepreneurs in the internet age. The biggest benefit of eBay stores as opposed to your own website is the massive amount of traffic generated by the site. Sometimes it is hard to wrap your head around the fees eBay takes, but if you consider them part of your marketing budget (which is what you're really paying for) it begins to make it seem more feasible.