Generating Sales Through Referrals
Based on my experience, I believe that online booksellers are not doing enough to help themselves when it comes to earning return customers and benefiting from referrals. Most companies, especially small ones, bank on these two types of sales as a major, and consistent, part of their total sales revenue. If you are a bookseller who HAS NOT developed a solid referral program, now is the time to do so. Do not neglect this part of sales because typical methods of executing such a program are not necessarily available to sellers using book listing service websites. You may have to think outside the box on this one, but it will be worth it. Entrepreneur has an article offering some "Smart Ways to Win Referrals." Some of these may or may not be relevant to your business, but it will help you get the creative juices flowing.