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Monday, August 08, 2005

Abe's Marketing Department Scores Big

Finally an online bookseller hits the university market... and hits it hard. We've been thinking a lot about this Fall's GET SMART program for the past few weeks and have only grown more impressed. This Fall Abebooks will look to emerge as the premiere alternative to Amazon and the college bookstore. I've posted on here multiple times at how meek revenues are for online sellers of the textbook market (a mere 10%) . Abe's promotion will target two million college students and hand-out 400,000 coupon booklets. In addition, with support from Sony and Microsoft, Abe builds legitimacy within a market where its name goes largely unrecognized. Excellent move Abe and... thank you.