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Wednesday, July 27, 2005

Se Habla Espanol

A while ago we posted about the success of Spanish language bookstores in California. Now, the Book Standard recently posted an article discussing another player in this booming market. Ritmo Latino is a NJ based retail store who has opened 8 stores in the past 18 months. At their locations, all signs are in Spanish and all employees speak Spanish as well. Books originally written in Spanish (not translations) comprises the overwhelming majority of their stock. Books are not its focus (this store carries mostly music titles with books and movies thrown in as well) the articles states it does carry around 2000 books/titles?. The quesiton is, have you tapped into this sector yet?