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Friday, June 17, 2005

A Press Release We Hate To See....?

Ok, I am torn. I often allude to my grad student experience on this blog, proving that I know the pains of textbook purchases. So on one hand, reading a press release about a book exchange at the University of Texas makes me happy. What a way to stick it to the man (those dirty campus bookstore conglomerates). However, as a seller of academic texts, I know this project can take multiple sales away from my business (but I'm not 'the man'.... right?!). In any event, the press release is worth reading to see what the project views as its competitive advantage over other venues. Try to ignore the, at times, inflated rhetoric and length (what were they thinking?!).