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Thursday, June 30, 2005

On Gift Books

The gift book phenomena is one of the most fascinating trends in the publishing industry. Most after all are beautiful, eye catching, and worth a glance or two. But does their worth expand beyond that? For the online bookseller gift books can yield a quick return or rot in your stacks forever. The problem is that gift books are the type of book that catches your eye while browsing and online selling is not necessarily the best place for that. The discerning seller can have great success, but it takes a keen eye and a quick sell - for most gift books there is a small window when the selling time is ripe and after that sales fall precipitously. Given the resale value of some of these books, though, it may be worth the chance.