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Monday, June 27, 2005

How Fraud Can Effect Bookselling Online

A while back, I thought the days of consumers fearful of handing over their credit card numbers online were numbered. Oh, how wrong I was. Identity theft, your general internet scams, and the burgeoning phishing movement have all put the fear back into consumers. A recent study notes that one-third of online shoppers are buying less because of these fears. Note: that's not of all shoppers, but of online shoppers specifically. One of the few attempts to fight this (or more like minimize the damage) is the introduction of a law that allows everyone to receive one free credit report a year. In any event, the threats to internet security pose a serious problem to online sellers. Any attempt to limit these fears and fight fraud should be welcomed with open arms.