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Saturday, June 04, 2005

Book Placement and Chain Stores

I dream of a world where an amazing independent book, self-published perhaps, gets a full display at the entrance of Borders (now teamed with Amazon for online sales) or Barnes and Noble. While a recent article in the New York Times shows that I am not the only one with such a dream, it also demonstrates how far away from reality that dream is. The fact is that megastores have grown so quickly means that exploiting their influence is an indelible part of any major publisher's marketing strategy. This type of consumer manipulation hurts all booksellers. Please, do what you can to support independent publishers and booksellers.