Ingram Adapts to Reach Indie Presses
Ingram, the massive book distributor/wholesaler, has recently adapted its business model to try and reach the independent section of the publishing industry. The company will now give publishers the opportunity to outsource their entire distribution through Ingram. Ingram is not the first distributor to offer this, but given its size and name recognition it will certainly earn some immediate converts. For those booksellers who always wanted to support independent publishing companies, but found it too difficult, this may evolve into a seamless process for purchasing from both large and independent presses.