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Friday, April 15, 2005

Unraveling the E-Myth

In general, I have mixed feelings about popular self-improvement and business how-to manuals; however, there is one definite exception to this rule: the E-Myth books. In 1977, Michael Gerber created E-Myth Worldwide to empower "small businesses to overcome the grave challenges threatening their survival." Since then, his company has grown into a virtual empire in business consulting. Gerber spends most of his time doing speaking tours and writing books. In general, these books are phenomenal. In addition, they sell very well. Even the used older ones have relatively high market prices. Not every online seller will appreciate or deem useful his books, but its worth looking at their synopses to see if one catches your eye.