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Thursday, April 28, 2005

Room for Growth?

A recent article discussing internet book sales to college students implies that there is significant room for growth within this niche. Based on most available statistics, less than 1/5 of students purchase their textbooks online. The real key for online booksellers is tapping into the freshman/sophmore classes who may be less aware of textbook options. It could be highly beneficial for some interest group, like IOBA, to run a marketing campaign this August to reach this market.