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Wednesday, April 20, 2005

Email Marketing Survey

Online booksellers maintaining their own sites often have trouble with sustained traffic and/or traffic growth. One of the easiest ways to market a site is through email. However, entangled in this approach is the ethical dilemma of spam (what should be considered spam, etc). A study published in April 2005 gives some insight into how e-business sees email marketing, how it uses it, and how successful it is. The article is quite interesting with a multitude of graphs and quantitative data.