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Sunday, March 27, 2005

Looking for a booming genre of books?

Religious / faith-based books for children is one of the few growing sectors of the publishing industry. Estimates range 2003 sales in this genre anywhere from $70m-$150m. On Easter, the New York Post published an article discussing this trend. It should never be far from the booksellers mind that the US is one of the most religious countries in the developed world. For better or worse religion is one of the most pervasive aspects of American society. Of course, just like any genre, faith-based books geared toward children has some really weak selling and market-flooded titles. With minor research and a keen eye, though, this could become the next strong segment of your online sales.