Independents Benefit from "Booksense"
Increasing name recognition and web traffic for independent booksellers' website can be a daunting task. The cost of a full-fleged media campaign can be expensive and/or inappropriate for some booksellers. Booksense.com, a cooperative of independent bookstores, is a great attempt to solve these problems. Booksense offers a national marketing, gift card programs, bestseller lists, store locator service, and other great features for the independent bookseller online.