We've moved to http://www.booksellingonlineblog.com

Sunday, March 13, 2005

The Evolving mass-market paperback

Mass market paperbacks, virtually worthless to all but the Amazon penny-seller, are undergoing a transformation. Publishers are beginning to introduce a new, larger format for their mass market titles. Penguin has already introduced its "Premium" version, taller and easier to read. It seems unlikely that these changes will dramatically alter the place of mass market titles in the online marketplace. While this new category will cost slightly more than the mass-market (but less than the trade), it is unlikely that these books will have the same success as large print books in the used marketplace.